Personalization Best Practices for Video Outreach

Personalization is the main advantage of video outreach. Keep it relevant and short.

What to Personalize #

• First name
• Company name
• Context trigger (recent event, role, pain point)
• CTA tied to their situation

High-Performing Format (30–60 sec) #

1. Personalized opener (10 sec)
2. Clear value statement (20 sec)
3. Single next step (10 sec)

Do This #

• Mention one specific detail about the recipient
• Speak clearly and maintain eye contact
• End with one direct CTA

Avoid This #

• Generic scripts with no context
• Multiple CTAs
• Long intros
• Heavy jargon

CTA Examples #

• “Reply with your top priority and I’ll send a custom walkthrough.”
• “Would Tuesday or Thursday be better for a quick call?”