Best Practices: Recording High-Converting Prospect Videos

High-performing videos are short, specific, and actionable.

Winning Structure (30–60 sec) #

1. Personal hook
2. Relevant insight/problem statement
3. One clear next step

Delivery Tips #

• Look into camera
• Use clear audio and good lighting
• Speak naturally, not scripted/robotic
• Keep energy high and pace tight

Personalization Checklist #

• Mention recipient name/company
• Reference one real context point
• Tailor CTA to their likely priority

CTA Examples #

• “Reply with your top priority and I’ll send a custom walkthrough.”
• “Would Tuesday or Thursday work for a quick call?”

Mistakes to Avoid #

• Long intros
• Multiple asks in one message
• Generic templates with no personalization
• Overloading with product details