Personalization is the main advantage of video outreach. Keep it relevant and short.
What to Personalize #
- First name
- Company name
- Context trigger (recent event, role, pain point)
- CTA tied to their situation
High-Performing Format (30–60 sec) #
- Personalized opener (10 sec)
- Clear value statement (20 sec)
- Single next step (10 sec)
Do This #
- Mention one specific detail about the recipient
- Speak clearly and maintain eye contact
- End with one direct CTA
Avoid This #
- Generic scripts with no context
- Multiple CTAs
- Long intros
- Heavy jargon
CTA Examples #
- “Reply with your top priority and I’ll send a custom walkthrough.”
- “Would Tuesday or Thursday be better for a quick call?”
