Good deliverability ensures your message reaches inboxes and gets seen.
Core Principles #
- Send relevant, personalized messages
- Keep volume gradual and consistent
- Avoid spam-like formatting and language
Sender Setup Best Practices #
- Use a stable sender identity
- Keep “from” name/address consistent
- Avoid frequent account switching
Content Best Practices #
- Short, clear subject lines
- Human-style copy (not overly promotional)
- One CTA per email
- Keep links minimal and purposeful
Volume and Cadence #
- Warm up new sending patterns gradually
- Avoid sudden high-volume spikes
- Space sends naturally through the day
List Hygiene #
- Send to qualified recipients only
- Remove invalid/unresponsive addresses over time
- Avoid purchased or scraped lists
Video-Specific Tips #
- Keep videos concise (30–60 sec)
- Match subject line to video promise
- Use snippet/link formatting that renders cleanly
Monitor and Improve #
Track:
- Open trends
- Click/view rates
- Reply rates
- Bounce/complaint signals (where available)
Adjust weekly based on results.
