High-performing videos are short, specific, and actionable.
Winning Structure (30–60 sec) #
- Personal hook
- Relevant insight/problem statement
- One clear next step
Delivery Tips #
- Look into camera
- Use clear audio and good lighting
- Speak naturally, not scripted/robotic
- Keep energy high and pace tight
Personalization Checklist #
- Mention recipient name/company
- Reference one real context point
- Tailor CTA to their likely priority
CTA Examples #
- “Reply with your top priority and I’ll send a custom walkthrough.”
- “Would Tuesday or Thursday work for a quick call?”
Mistakes to Avoid #
- Long intros
- Multiple asks in one message
- Generic templates with no personalization
- Overloading with product details
