Tracking helps you understand recipient engagement and prioritize follow-up.
Tracking Metrics #
- Opens: Recipient opened the email
- Clicks: Recipient clicked tracked link/snippet
- Views: Recipient watched the video page/content
How to Use Tracking Data #
- Prioritize leads with clicks/views
- Trigger follow-up soon after high-intent engagement
- Compare subject/snippet styles by engagement outcomes
Important Limitations #
- Some mail privacy features can affect open accuracy
- Click/view signals are usually stronger intent indicators than opens alone
- Client-side blockers may reduce visible tracking events
Follow-Up Playbook (Simple) #
- Opened only: send short nudge
- Clicked but no reply: send value-focused follow-up
- Viewed video: ask direct scheduling question
Best Practice #
Use tracking as decision support, not absolute truth. Combine it with context, reply signals, and account history.
